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Storytelling in different cultural context: applications to hearing loss public awareness

Vinaya K. C. Manchaiah, Fei Zhao.

Cited by (1)

Abstract
Hearing impairment is known to be one of the most frequent sensory impairments. This condition is known to be a hidden disorder which is under recognised and under treated all around the world. The World Health Organisation (WHO) estimates suggest that there are over 275 million people with hearing impairment and 80% of them living in low and middle income countries. Moreover, the estimates suggest that incidence and prevalence of hearing loss and also the number of people with hearing loss accessing services varies considerably across countries. This rises the need for health promotion (or public awareness campaigns) directed to increase awareness and education of hearing loss and hearing healthcare. This paper provides brief discussion on ‘Stories and storytelling’, ‘Cross-culture and cross-cultural communication’ and ‘Health promotion and cultural sensitivity’. The central focus of this paper is to highlight the applications of storytelling in different cultural context in health promotion, particularly to hearing loss public awareness campaigns.

Key words: Storytelling, Cross-culture, Communication, Public awareness, Health promotion, Hearing loss, Hearing impairment


 
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This Article Cited By the following articles

A Usability Requirements Analysis for Wireless Interaction and Connectivity for Elderly Hearing Aid Users
Human Factors in Computing and Informatics 2013; 7946(): 260-271.

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How to Cite this Article
Pubmed Style

Manchaiah VKC, Zhao F. Storytelling in different cultural context: applications to hearing loss public awareness. J Behav Health. 2012; 1(4): 322-329. doi:10.5455/jbh.20120729114709


Web Style

Manchaiah VKC, Zhao F. Storytelling in different cultural context: applications to hearing loss public awareness. http://www.jbehavioralhealth.com/?mno=20522 [Access: June 18, 2018]. doi:10.5455/jbh.20120729114709


AMA (American Medical Association) Style

Manchaiah VKC, Zhao F. Storytelling in different cultural context: applications to hearing loss public awareness. J Behav Health. 2012; 1(4): 322-329. doi:10.5455/jbh.20120729114709



Vancouver/ICMJE Style

Manchaiah VKC, Zhao F. Storytelling in different cultural context: applications to hearing loss public awareness. J Behav Health. (2012), [cited June 18, 2018]; 1(4): 322-329. doi:10.5455/jbh.20120729114709



Harvard Style

Manchaiah, V. K. C. & Zhao, F. (2012) Storytelling in different cultural context: applications to hearing loss public awareness. J Behav Health, 1 (4), 322-329. doi:10.5455/jbh.20120729114709



Turabian Style

Manchaiah, Vinaya K. C., and Fei Zhao. 2012. Storytelling in different cultural context: applications to hearing loss public awareness. Journal of Behavioral Health, 1 (4), 322-329. doi:10.5455/jbh.20120729114709



Chicago Style

Manchaiah, Vinaya K. C., and Fei Zhao. "Storytelling in different cultural context: applications to hearing loss public awareness." Journal of Behavioral Health 1 (2012), 322-329. doi:10.5455/jbh.20120729114709



MLA (The Modern Language Association) Style

Manchaiah, Vinaya K. C., and Fei Zhao. "Storytelling in different cultural context: applications to hearing loss public awareness." Journal of Behavioral Health 1.4 (2012), 322-329. Print. doi:10.5455/jbh.20120729114709



APA (American Psychological Association) Style

Manchaiah, V. K. C. & Zhao, F. (2012) Storytelling in different cultural context: applications to hearing loss public awareness. Journal of Behavioral Health, 1 (4), 322-329. doi:10.5455/jbh.20120729114709





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