BACKGROUND: Cost-efficient and brief interventions to address BACKGROUND: Cost-efficient and brief interventions to address behavioral concerns are needed in the primary care setting. This pilot study looked at pediatric providers’ interest and willingness in using the evidence-based, multimedia parenting program, Parenting Wisely-Young Children© (PWYC). METHODS: Between June to October 2010, 32 pediatric providers from 13 community and academic pediatric practices completed a short demonstration of PWYC and provided opinions on its use in primary care practice by survey and verbal feedback. Bivariate analyses was performed using the Fisher’s exact test to determine predictors of providers’ willingness to use PWYC. Summary of themes from provider feedback were reviewed. RESULTS: All providers reported a general need for brief parenting interventions for primary care and were interested in PWYC. No provider characteristic was significantly associated with reported willingness to use PWYC. There was a negative trend between years of training and willingness to use the program (p=0.06). Concerns were raised about using PWYC during clinic visits; however, almost all would recommend the online PWYC format to supplement recommendations made at the visit. CONCLUSIONS: While providers are in need of brief parenting interventions to handle behavioral and mental health issues in primary care practice, there were potential concerns raised as to how PWYC would affect workflow and its cultural relevance to families they serve.