HIV-AIDS case in Bali each year continued to increase. Rural areas rarely got the intervention of HIV-AIDS program. Whereas cases of HIV-AIDS in Bali continues to rise and cafes in rural areas that provide female sex worker. This condition causes the spread of HIV-AIDS rapidly increased in rural areas. The study was done in a qualitative and quantitative mix in Gianyar regency. Observation participated and survey to 150 rural men and in-depth interview to 15 rural man that was risky. Respondents were selected based on snowballing sampling. Respondents were met from a place they like to hang out in the village shops, fields, village roads, banjo hall (a village meeting place). Rural men consistent use condom only 24.67%, have experience with sexual transmitted disease 46.67%, sexual contact with direct and indirect female sex worker 29.33%, get information from electronic media and mass media 72%, knowledge respondent about HIV-AIDS still low which 14% don’t know and 58% less know. The Rural men usually went to the place of prostitution with his group, most of the rural man did not feel comfortable used the condoms. Some of them had been affected by sexual transmitted diseases and usually bought medicine themselves or being told by a friend. The habit bought medicine on their own without the proper dosage and not to health services increased the risk of HIV transmission. Sexual behaviors that did not use condoms and changed partners was at risk of the spread of HIV/ IDS. Health promotion interventions need to be done on rural areas so that their behavior could decrease risk for HIV.